• Categories:Industry news
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• Time of issue:2023-09-20 18:32
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(Summary description)The hardware and electric tool industry actively introduces technology to enhance its own strength. China's rapid development and external exchanges. Looking ahead to the electric tool industry, it has also been rapidly developing in recent years, but compared to related foreign enterprises, it is still at a backward level. Technology is crucial for the rapid development of the electric tool industry. Given the unique nature of the electric tool industry, which is a high-tech sector, companies must actively introduce relevant technologies to enhance their capabilities. The electric tool industry belongs to the advanced equipment manufacturing industry and aims to enhance its services to the advanced manufacturing industry. Electric tools are widely used in advanced equipment manufacturing industries such as aerospace, high-speed rail construction, shipbuilding, automotive industry, as well as production fields such as construction roads, decoration, wood processing, and metal processing. The global power tool industry can be divided into three levels based on product technical requirements, application areas, and other characteristics: industrial level, professional level, and DIY household level. Among them, industrial grade electric tool products are mainly used in workplaces with high requirements for process accuracy or environmental protection, such as the aerospace industry, which has the characteristics of high technical requirements, high profits, and small market scope; DIY household grade electric tools are mainly used in situations where accuracy requirements are not high and continuous operation time is not long, such as home repair, simple decoration, etc. They have the characteristics of low technical content and low profit. At present, the vast majority of power tool manufacturers in China are producing DIY household grade power tool products, and product sales mainly rely on price as a competitive tool, presenting an overall low-end and disorderly competitive state. Professional grade electric tools far exceed DIY grade products in terms of technological content, application scope, product added value, and gross profit margin. Professional grade electric tools have high power, high speed, long motor life, and can sustain long-term repetitive operations. They have the characteristics of high technical content, high profit margin, wide market scope, high industry threshold, and high brand value. The domestic electric tool market in China has long been firmly controlled by foreign brand giants such as Bosch from Germany, Makita from Japan, Hitachi from Japan, and DeWei from the United States. From the trend in recent years, the domestic market share of foreign brands is in a downward trend, and the rise of Ruiqi electric tools continues to expand market share, replacing imported brands. Among the top four domestic market shares, Ruiqi Group is a young and rising star, but it is a fast-growing newcomer. In just seven years since its establishment and production, it has already entered the top four market shares, with a trend of surpassing Bosch in Germany and Makita in Japan, which have a history of nearly a century. Looking at the current situation of the domestic power tool industry, the majority of enterprises produce DIY household grade power tool products, and there are very few professional grade product factories that can form product series. The industry concentration is low and there is a lack of leading enterprises. From the perspective of development trends, domestic brands will inevitably undergo industry reshuffling, forming an orderly situation led and regulated by a few leading enterprises; There will also be a redistribution of market share between domestic and foreign brands, with domestic brands constantly replacing foreign brands. The internal integration needs of the industry will inevitably be driven by industry leaders. It can be foreseen that Ruiqi, as a listed company specializing in electric tools, has the opportunity and ability to stand on the stage of the capital market and promote the resource restructuring and pattern reorganization of China's electric tool industry.